Friday, 4 November 2011

Main Task: Front Cover Textual Analysis

The front cover of this issue of "URB" magazine has a photograph of a black female whom is looking at the camera. This is a mid-shot photograph. Her left arm is raised up with her index finger covering almost approximately half of her lips. Her right arm is placed on her hip. Her shoulders are not at an equal level; one of them is more raised than the other. Behind the black woman there is a white background (which looks almost grey. There is a shadow in the background which is coming from the sleeve on the woman's outfit. The woman's head slightly covers the letter "U" but her head is mostly covering a third of the letter "R" in the masthead whereas the letter "B" is not covered. The black woman's name is in grey capitals positioned on top of the subject.

What I can see from the front cover is Lauryn Hill with a really fierce look on her face. She looks like she is a lead woman because of her pose which looks rather dominant as her hand is on her hip. Her sharp haircut looks Egyptian and it adds edginess to her look. The colours she is wearing are strong colours which represent summer. Her finger on her lip looks as if she is about to let us into a secret or she is telling someone to be more quiet.

 She is wearing a canary yellow kaftan. The kaftan is covered with accordion pleats and ruffles. Her hair style is a bob with a V shaped fringe which is symmetrical. She is wearing black bracelets which match with her ring on her right has and her necklace which has a big round pendant. Her earthy coloured dangling earrings match the other ring which is on her left hand. She has emerald green eye shadow and her makeup is not heavy.

The woman on the front cover of the magazine is a neo soul singer and rapper called Lauryn Hill. Lauryn Hill has also acted in the film "Sister Act 2" and she has also written songs for Kanye West and John Legend.

There are no props in the photograph. This allows Lauryn Hill to dominate the front cover alone.

Non-Verbal Communication:
Lauryn Hill looks really fierce as she is not smiling. She looks mischievous as her eyes are directly facing the camera and she has her finger over her lip. Her silhouette makes her look like a prima donna with her shoulders at a diagonal angle and her hand on her hip.
It looks as if a flash gun or studio lights has been used because the lighting is really high key and there is also a visible shadow coming from her left arm and the sleeve of her kaftan.
The cover image looks like it has been set in a photographic studio. This is because there is a plain white background. This could connote a cloudy sky and the yellow which Lauryn Hill is wearing could connote the sun breaking through the cloudy sky.

The cover lines almost follow the silhouette of Lauryn Hill. Each word starts with a capital letter. The font used is a serif font which makes the magazine look formal. The font size gets smaller as the cover lines go down the page. The word “rap” is an anchorage to Lauryn Hill as she also raps in her music sometimes.

The mast head sits behind Lauryn Hill. It is all in capital letters and the font is really bold. It is in sans serif as the text does not have tails on the corners of the letters. The colour of the masthead and the cover lines are identical. It is an earthy grey which connotes that the magazine is authentic and full of things which warm up your soul.
Main Cover line:
The main cover line is on top of Lauryn Hill. It is in capitals and the writing is fancy which links to females. The name “Lauryn Hill” links to the artist herself on the front cover. Underneath the big and bold font is smaller lower case text. The word “disappearance” is not really visible on top of the yellow kaftan, this word links to its meaning as it kind of disappears on the front cover. The word “dreamgirl” also links to how Lauryn was supposed to have the leading role in the film “Dream Girls”.

 Target Audience:
The target audience of this magazine is likely to be a female between the ages of 19 – 30, who are interested in soul music as the magazine mentions names like “Georgia Anne Muldro” and “Lauryn Hill”, also considering that neo soul came about during the 80’s and there is anchorage in the cover which says “Be girl issue” & “Women’s music” so this shows that this magazine is meant for females.

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